Hey there, busy queens! Between work deadlines, family responsibilities, and that never-ending to-do list, it often feels like we are expected to do it all. But here’s the thing, women today are breaking free from old labels and proving that success is not measured by how well we clean a house but by the choices we make in our careers, homes, and lives.
For decades, cleaning has been associated with women’s work, reinforcing outdated beliefs. But times have changed. Women are entrepreneurs, executives, creatives, and business owners, flipping the script on what it means to be in the cleaning industry. Whether launching successful businesses or advocating for fair wages, women are stepping up and redefining empowerment.
The Myth of Women’s Work
We have all heard it: “Women are just better at keeping things clean.” But let’s set the record straight. Cleaning is not something you are born knowing how to do it. It is a skill, like cooking or driving. And just because women have traditionally done it does not mean they should be the only ones responsible.
The Deloitte Access Economics report, Remaking the Norm, highlights how gender norms have been a massive roadblock to equality. Women have historically been assigned domestic roles, while men were given career-focused expectations. But today, we are dismantling these outdated ideas, proving that gender should never define responsibilities at home or work.
Women Championing the Eco-Cleaning Industry
More women than ever are turning cleaning into successful businesses, redefining the industry with innovation and empowerment. From eco-friendly solutions to million-dollar enterprises, they are proving cleaning to be a lucrative and impactful career.
Samantha Campbell, a renowned cleaning consultant, has also played a key role in transforming the industry. With her expertise, she has helped numerous cleaning businesses optimize their operations, implement sustainable practices, and achieve long-term success.
Beckii Jones, founder of The Clean Life, built a highly successful business from the ground up. Since launching her company, she has grown it into a thriving enterprise. Through mentoring programs, she now helps others scale their cleaning businesses.
Similarly, Charlotte Bosanquet, an entrepreneur from Western Sydney, turned her cleaning skills into a thriving business. After leaving university. After leaving university, she launched Care Cleaning Services, achieving financial independence. She now shares business insights with a large TikTok audience, helping others enter the industry.
Beyond individual success, companies like Koh are pushing sustainability in cleaning. Under Charli Cohen Walters, Koh leads in eco-friendly solutions, prioritizing non-toxic products and environmental responsibility.
These women prove that cleaning is more than just a service; it’s a space where innovation, financial freedom, and sustainability thrive..
Breaking the Cycle: Gender Equality Starts at Home
Women are making waves in professional cleaning and beyond, but let’s talk about what happens at home. According to the Australian Bureau of Statistics (2024), women still do more unpaid labor than men, often leading to burnout. The mental load is real, and shared responsibilities are a game-changer.
The Australian Government’s Working for Women and Victoria’s Safe and Strong initiatives advocate for balanced domestic duties (Gender Equality Gov, Vic Gov, 2023). When partners share the workload, stress decreases, and home life runs more smoothly.
ANZ’s Elisa Clements emphasizes that kids learn by example. If mom does it all while dad “helps out,” children internalize these patterns and repeat them in adulthood (ANZ, 2023). Shared chores not only strengthen relationships but also equip children with essential life skills, fostering independence and respect from an early age.
Beyond the home, professional cleaning deserves respect. WomenCAN Australia’s Working Future Program connects women to stable jobs in cleaning, aged care, and trades, empowering them with financial independence (WomenCAN Australia, 2023)
Support, Not Stigma
There is nothing wrong with outsourcing help. Whether hiring a cleaner, using meal delivery services, or dividing chores equally, choosing efficiency over exhaustion does not make anyone less capable. For many middle-class families juggling careers and personal time, professional cleaning services are a lifesaver. Women supporting women means recognizing that we all have different strengths. If one woman builds a successful business while another hires help to free up time, that is a win-win. Empowerment comes from choice, respect, and breaking unrealistic expectations
We Are Here to Help
At the end of the day, we all need a little help. Whether you are a busy professional, a multitasking mum, or someone who simply values your time, you do not have to do it all alone. Our team of dedicated cleaning professionals is here to lighten your load and make life a little easier. Let us take care of the cleaning so you can focus on what truly matters.
Imagine coming home to a spotless, stress-free space without lifting a finger! Let us take care of the cleaning while you relax and enjoy the comfort you deserve. Book now and experience the difference!
Ready to lighten your load? Reach out to us here for any cleaning tasks you need assistance with. Let us be your superhero sidekick in maintaining a clean and stress-free home. Cheers to us! 🌟💪🏽🎉
References
Australian Bureau of Statistics. (2024). Gender equality in unpaid labor: The ongoing disparity. Retrieved from https://www.abs.gov.au
ANZ. (2023). Teaching children about gender equality through shared responsibilities. Retrieved from https://www.anz.com.au
Deloitte Access Economics & Philanthropy Australia. (2024). Remaking the norm: Addressing gender norms in the workforce. Deloitte. Retrieved from https://www.deloitte.com/au/en/services/economics/perspectives/remaking-the-norm.html
Gender Equality Gov & Vic Gov. (2023). Working for Women and Victoria’s Safe and Strong initiatives. Retrieved from https://www.vic.gov.au/gender-equality
News.com.au. (n.d.). Young Aussie reveals plan to retire by 30. Retrieved from https://www.news.com.au
The Australian. (n.d.). For Koh Founder, success is more than a family affair. Retrieved from https://www.theaustralian.com.auWomenCAN Australia. (2023). WomenCAN Australia Cleaning Program – Working Future Initiative. Retrieved from https://www.womencanaustralia.org.au
